Lead flow walkthrough

How leads get to your phone

Who we target, what the intent form asks, how we vet each lead, and the exact SMS you receive—typically within 5 seconds of form submit.

Example: South Florida (ZIPs 33101–33199, 33601–33626). Your territory is set at onboarding.

We handle the entire lead pipeline

Targeted Ads

We run targeted ads to high-intent homeowners in your territory—geography and interests aligned to mold and restoration.

Quality Filtering

ZIP, homeowner, confirmed mold, cause, and timeline. We filter out virtual phone numbers (the numbers bots use) so you don't get charged. Only qualified leads pass through—no tire-kickers.

Instant Delivery

SMS to your phone in under 5 seconds. One lead, one restoration company. Never shared.

Targeted Ads

High-intent homeowners in your territory

Filtered

Quality Filtering

ZIP · Homeowner · Confirmed mold · Cause · Timeline · No virtual/bot numbers (you don't get charged)

Delivered

Instant SMS to You

Qualified lead to your
phone in under 5
seconds

Exclusive Lead Delivered

Who sees the ad and form

We target by geography (your service area) and interests—indoor air quality, home improvement, engagement with relevant content. The Custom Facebook Intent Form is shown only after they engage with the ad. No cold form fills.

Targeting (example)

Interests: Indoor air quality, mold/moisture, basement waterproofing
Geography: Your service area only (ZIPs agreed at setup)
Trigger: Form shown after ad engagement

What the form asks and how we vet

Five questions. We disqualify non-homeowners, no visible/confirmed mold, or "just researching" timeline. Only qualified leads are delivered—and only then are you charged $150.

Form questions

Zip code: Service area filter; must be in your territory
Are you a homeowner?: Yes/No — we only send Yes
Visible or confirmed mold?: Yes/No — we disqualify No
What caused it?: Water leak, flooding, humidity, unknown
How soon?: ASAP / Within a week / Within a month / Just researching — we disqualify last

We capture name and phone. Filter: your territory, homeowner Yes, visible/confirmed mold Yes, timeline not "just researching," and we filter out virtual phone numbers (the numbers bots use) so you don't get charged.

Example outcomes

✓

Sarah M.Qualified

ZIP 33101 (Miami) · Homeowner · Confirmed mold · ASAP · Water leak

✓

Mike T.Qualified

ZIP 33601 (Tampa) · Homeowner · Confirmed mold · Within a week · Flooding

—

Jose L.Filtered out

ZIP 11201 (Brooklyn) — outside territory

—

Alex K.Filtered out

Visible/confirmed mold: No

—

Jamie L.Filtered out

Timeline: Just researching

—

Bot / VirtualFiltered out

Virtual phone number (bot number)—you don't get charged

What you get on your phone

One SMS per qualified lead with everything you need. No portal—reply or call. Example:

CallPath Lead · 2:34 PM

Sarah M. · (214) 555-0123

33101 · Homeowner · Confirmed mold · ASAP · Water leak

Reply to call.

Tap to call. One lead per message. Need more fields (e.g. address)? We can add them at setup.

Ready to get started?

Claim your territory. We'll respond within 1 business day.

Claim your territory

We'll reach out within 1 business day to confirm availability.

No commitment·1-day response·One pro per area